Pay per click advertising is currently probably the most popular form of advertising on the internet and can be effective provided a couple of key factors are borne in mind. Firstly you need to focus on who your target audience is for your advertising and then ensure that you advertise on sites that will be of interest to that target group and then also on which type of click advertising you want. The main two types of click advertising are CPM which is cost per mile or pay per one thousand visits to the site you are advertising on or, cost per click or CPC. CPC is where you pay something every time someone clicks on your advert. If you have chosen where to advertise wisely and so is a site which is of very much interest to your target group, CPM may be the most effective as out of the one thousand visitors to the site, a large percentage may click on you, affording good value for money. If however, the site is not of that much interest to your target group, you may be paying but not actually getting any clicks. At least with CPC you do not pay anything if no one clicks your advert but you do pay for every click regardless of whether or not it turns into a sale. These pay per click solutions were very popular but as it has been discovered that they can be subject to fraudulent payments, many businesses now prefer to use a different form of advertising. This new way is one that allows you to receive e-mail information about people that have shown an interest in your site or advertisement, allowing you to build-up an e-mail listing. Once you have an e-mail listing created, you can then go ahead and promote your products direct to those people that have already shown an interest.
Although pay per click advertising is popular, it still only directs people to your site and it is your site that will actually produce a sale. This means that regardless of what advertising technique you choose to use on the internet, they will all result in people first visiting your site and so it is of paramount importance, that your web site is capable of converting potential customers into actual ones. Your web site then, needs to be professional looking, interesting and relevant. On your web site you may want to have interesting topics about and relevant to what you are selling as well as just the selling points. If people enjoy reading a web site and find things on it of interest, it will prompt them to revisit the site and also encourage them to recommend your site to friends and other like-minded people. If the site is interesting and undated regularly, even if a visitor does not become a customer on their first visit, they or their friends may on later visits and this is why it is also good to be present on the more popular social media sites.